The #BCSM Community

Patient Leader

The Breast Cancer Social Media (BCSM) community began with a simple question – could the power of social media be utilized to unite, educate, and empower those affected by breast cancer? Breast cancer survivors Jody Schoger and Alicia Staley met on Twitter. While there were many conversations regarding various aspects of healthcare, they noted that there were no organized conversations being held for those affected by breast cancer. On July 4th, 2011, they held the first #BCSM tweet chat, with the goal of providing evidence-based education and support for anyone affected by breast cancer. Dr. Deanna Attai, a breast surgeon, later joined as a chat co-moderator. Jody passed away in May.


Best in Show: Community or Forum Health Activist Hero Healthcare Collaborator: Patient Best in Show: Twitter


Lifetime Achievement


Best in Show: Community

The #BCSM Community has take the medium of a tweetchat and grown it into an international community of patients, healthcare providers, advocates and caregivers touched by breast cancer. They have created a strong community, and provided great educational resources. Their commitment to support and advocacy is unparalled. Their model has inspired several other communities.  — Ann

Alicia Staley is the founder of #BCSM, an online community that uses twitter to bring together women fighting/surviving/thriving breast cancer. She is a three-time cancer survivor and a fierce advocate for patient empowerment and consumer engagement. She is also a veteran consumer in Aligning Forces for Quality's work to cement consumers into health care reform. I'm wowed by all that she has done and continues to do. Alicia is a health activist hero.  — Cody

Too many reasons to list here as Alicia is The Definition of a Health Activist Hero. She co-founded the #bcsm chat and community and continues to lead it with intelligence, compassion, humor, kindness and extreme passion and dedication  — Liza

Alicia has co-led #bcsm chat since its beginning, a group that brought together breast cancer patients to advocate and support one another. She works across all areas to improve cancer care - whether it is with advocacy groups, conferences, companies, hospitals, policy or more. in short, she is incarnation of Indian goddess with 10 arms!  — Sangeeta

The #BCSM Community

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